Phil Spencer has recently been going around and explaining what Microsoft does. Recently, he joined the Animal Talking podcast and talked about the company’s philosophy. Furthermore, he said Microsoft wasn’t concerned about outselling their competitors.
Indeed, Microsoft’s sales have been lagging behind Playstation and Nintendo sales. There are many angles to the problem, such as exclusives. After the State of Play showcase event, the noise against Microsoft heated up. In detail, many thought the studio was way behind Sony in terms of marketing their consoles. On the other hand, there were opinions stating there isn’t a convincing game available to buy Xbox on the release day. However, Spencer dismissed the latest criticism around the brand failing to keep up.
Spencer openly said: “If that was our approach, we wouldn’t put our games on PC. We wouldn’t put our games on Xbox One, we wouldn’t do xCloud and allow people to play games on their phones.” The CEO rather emphasised the services Microsoft is trying to perfect. In other words, according to Spencer, the studio is attempting to build an overall gaming experience. In particular, Xbox Game Pass, xCloud, and exclusives that are available for all Xbox platforms will build the Xbox ecosystem. Conversely, the studio will focus on the Xbox game services rather than expending resources on the hardware.