When Electronic Arts renamed its annual conference event EA Play to EA Play Live, we did not actually get it. Now, it is clear that there is a big rebranding going on regarding EA’s services. Soon, Origin Access and EA Access will be rebranded to EA Play.
If you wonder what will happen to the premium users, Origin Access Premier, the answer is clear. They will have the same service but with the “Pro” addition. Electronic Arts also clarified that the benefits and content of both of the services will stay the same after the rebranding.
Moreover, Electronic Arts state that they will be “adding even more in the coming months” to the services. Therefore, you have nothing to worry about this rebranding. We may observe more in-game challenges and monthly reward drops on select titles. Credits to GI.biz.
As the next generation consoles are closing in, EA Access may be a powerful player in the console wars. We will update you on this matter as soon as more develops about it. The rebranding will be effective on August 18th. Thus, there is less than a week until we no longer see or hear “Play first on … with EA Access” ads.